Fungy is a meat substitute that comes without artificial flavours and a high price. Fungy consists of mushrooms, or more precisely mycelium, which you can imagine as the roots of the mushroom. By adapting to the environment, Fungy tricks the mushrooms above the ground into thinking that they are still underground, so that they keep expanding the mycelium. Fungy's mycelium grows 9 times faster than soy, uses only 0.6% of the water as soy, and naturally has the same consistency and nutritional value as meat. Because mycelium needs no fields, little water and no sun to grow, the price can be pushed down to €0.8 per 100g, undercutting any meat in the supermarket.